Make it yourself meal delivery services have grown into a multi-billion dollar industry in recent years, and now one company is hoping to elevate the game to a new level, offering cannabis-infused cuisine that it hopes will make it the Blue Apron of the bud world.
The Baking Supply Co. recently launched a trial campaign on Indiegogo to gauge the marketplace and see if their fresh take on the idea might gain some traction. The results, as they found out, were more than surprising, and they brought in 103% of their goal, taking in even more than they originally asked for.
Australian born journalist, chef, and food marketer Ali Francis and her brother came up with the idea for the Baking Supply Co. after Francis began using cannabis to ease her menstrual pain. Seeing the benefits of marijuana, and fed up with taking handfuls of painkillers to dull her aches, she decided she would start making some edibles for her friends and neighbors to enjoy too, and soon the idea caught on.
A Savory Alternative to Too-Sweet Edibles
This new concept, the folks behind the Baking Supply Co. believe, will be especially beneficial to medical marijuana users who may be looking for a savory alternative to the often too sweet, sugary candies and chocolates that dominate the edibles market today. To remedy this, the Baking Co. provides its buyers with healthy, nutrient-dense meals that don’t sacrifice any of the therapeutic effects of CBD or THC.
And for those that may be gluten-free, fear not! Every recipe is made without gluten or refined sugars, to ensure a healthy eating experience in every package. And the kits are pretty seasonal as well, as Francis and her brother strive to make use of only the freshest fruits and veggies available. As for her personal favorite recipes that you might expect to see, Miss Francis says that the salted chocolate oat cookie, coconut cupcakes with matcha frosting, and “mom’s health slice,” inspired by her own mother, are must-haves.
It should be noted, however, that the company does not actually ship the marijuana itself. As of now, that is still illegal in most places, so the users will need to provide the cannabis themselves. The Baking Supply Co. does, however, bring all of the rest of the ingredients right to your door, as well as the directions as to how much herb you should add it. As an added bonus, the meal kits also include “ “herbal butter guides,” to help users achieve proper infusion and dosing.